Lead generation

Lead generation

One of the biggest challenges for private hospital marketing is determining the effectiveness of your campaigns, promotions, and channels. How can you generate patient leads and your return on investment (ROI) from different marketing initiatives?
For a patient to become a lead, they typically must see your marketing/advertising campaign at least 5-7 times before the he/she “convert” into a patient.

 

There are various methods to increase patient lead generation.

 

  1. Recall
  2. Inbound Marketing
  3. Patient Engagement
  4. Patient Retention
  5. Loyalty
  6. Referral
A common mistake is to not follow up with satisfied patients who are more than willing to refer friends and family to you if they have had a positive experience at your practice. Healthcare is a sector where trust of patient on services, their engagement, referral are the influencing parameters to generate more business.
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