Brand in healthcare

B for Brand in ORBIT

By: | Tags: | Comments: 0 | January 6th, 2017

The third alphabet B in ORBIT stands for Brand, which signifies  the necessity of goodwill, reputation and trust in healthcare services.

How do you choose your preferred hospital, clinic or doctor?” This question was put up to several patients in Delhi-NCR. The predominant answer shared by patients pointed towards the ‘brand’ of the hospital or doctor, as perceived by patients based on various parameters and sources of information.

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